Hi Polly! As we have you for one day only I was really hoping you could give us some tips on becoming an influencer. I know this is a massive topic, but can you give any advice to someone who is just starting out? For example, should I build up a portfolio of content before going live online, or just upload as I go along? Would love to hear any advice you have - thank you so much!
Hello! Of course - I think the industry has evolved a lot since I started out but some of my top tips are:
- Find out what your niche is and stick to it (I’d say you want MAXIMUM 3 things you focus on, whether that’s fashion, beauty, travel, interiors… etc)
- Consistency - I don’t think you need to build up a portfolio of content per se, just start posting and be consistent with it.
- Create content that serves people in some way - it could be aesthetically pleasing, funny or have a bunch of really great tips on something, but always ask yourself what the take away is for someone following you.
- Cliche but do it because you love it, not because you want to become an influencer/get free stuff!! I really think these days authenticity and relatability is key so just be yourself and post about what you’re passionate about.
Hope that helps - good luck! x